Begin with a Strong Foundation
A Mood Board brings the vision in your head to life, in a form where you can share with collaborators, designers, and even set goals for yourself.
There are a lot of moving parts in when it comes to connecting online: using social media effectively, building relationships with other brands, growing trust, and maintaining authenticity.
So much building that it’s good to have a solid foundation in your branding so you don’t sacrifice quality when your online business’ needs to develop visual content increases.
When you first begin to think about or setup a website for your brand, begin with the end in mind: how do you want your brand to make people feel? Creating a mood board helps you get a clear answer to this question.
Defining Your Brand
If you want to do business online and do it well, you are essentially grabbing the attention of the audience that is most likely to find what you do valuable.