The most important way to maximize your communication and marketing outreach is through growing and cultivating an email list. This begins and ends with having the right email marketing software to engage with your audience and communicate new products and offerings with them.
Let’s take a look at three key features you want the software you’re using to have when you get started:
- Deliverability – Making sure your emails are more likely to end up in your audience’s INBOX and not spam
- Integrations – The ability for your software to work with your website, social media platforms, and other services for ease of collecting email addresses, organizing campaigns, and emailing goodies to your list.
- Automation – so you can automatically send emails based on the actions your list takes.
By now, these key features should be pretty standard in email marketing platforms. Now, let’s take a look at three of the main email marketing apps that are available and perfect for newer businesses and/or those that need simplified promotions/newsletters.
Introducing: Convertkit, MailChimp, and Mailerlite.
Convertkit – Perfect for Segmenting Your List for Targeted Emails
First up we’ve got Convertkit which essentially is like the perfect email software app for those that know for sure they want to deliver content upgrades and offer multi-day email courses.
Convertkit integrates pretty well with other business software like Leadpages. One of my favorite features that not enough people utilize is Segmenting–or, how you can add people to a specific list based on interest. This is determined when they click on a specific link in your email.
For Example: Let’s say you’d like to gather some information about your subscribers without sending them yet another survey and want to be valuable at the same time. By tagging a link to assign them to a segment once clicked, you can just provide them with links that lead to content that it is relevant and valuable to them.
Once they click on the link itself, they are automatically added to a segment. This allows you to build a separate list from your main one specific to that topic of interest and can better-targeted emails in the future.
MailChimp – Eye-catching Email Template Design
MailChimp is a long-standing VIP in this space. I started with MailChimp because they are free for the first 1000 subscribers on your list.
At the time, they didn’t have Automation in the way that I wanted so I actually decided to move to Convertkit.
Recently, I checked on MailChimp because I regularly recommend them to new clients (especially those using Squarespace for their business website) and they have stepped up their game when it comes to drag-and-drop email templates.
FYI – Drag & Drop means you don’t have to “code” or use a ton of HTML/CSS to design your email–you just click, select, drag, drop, and/or move any elements to complete the design.
You can definitely get a nice magazine feel to your newsletter after getting used to it.
MailerLite – Easy to use CTA Buttons + Opt-In Pop-Up Windows
Mailerlite is the new guy to the scene and not everybody knows about them but they are really out here to win.
They are also free for your first 1000 email subscribers and they have the same things as Convertkit like automation plus they have beautiful design templates like MailChimp. But I love how they’ve also paid attention to 2 other things: Their CTA Button/Pop-Up codes and their landing Pages.
It’s really just the cleanest, the easiest free solution I’ve seen so far when it comes to delivering content upgrades on a Squarespace OR WordPress website, and moves when your site moves (since the code is directly through MailerLite).
A Re-cap of my Faves:
So, when it comes to choosing the one it really depends on your workflow and vision for communicating with your audience.
Convertkit is definitely not for heavily designed templates, but perfect for automated email series, delivering opt-ins, and working with Leadpages. The ConvertKit team really believes in sending emails that are like getting a text message from your friend. Text to the point.
MailChimp is a great starting software, especially if you use Squarespace for your business website. It’s available in the drop-down menu in the Squarespace interface to connect to your contact forms and newsletter forms. Their templates selection has expanded so much– I absolutely love it and it’s a lot of fun to design your emails in there.
If you’re just getting started, being more visual in your emails can be very helpful (and more fun). Especially if you’re a stylist, in fashion, a designer, etc add some fun design/photo elements to your emails.
MailerLite’s automation process is a bit confusing (for me), so again I’m staying with ConvertKit to that end. But when it comes when it came to delivering opt-ins with a button within a blog post it’s a dream. Plus their landing pages can be designed with more flexibility (and less code) than ConvertKit and MailChimp.
- Did this help you choose an email marketing software?
- Did you learn something new?
- Where are you with your email list building right now?
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